ICT Warehouse

In marketing and sales, this is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. The brand of a company usually presents itself by way of its collateral to enhance its brand.

The production of marketing collateral is important in any business' marketing communication plan. Common examples include:

• Web content
• Sales brochures and other printed materials representing business information, e.g, leaflets, folders, brochures, fliers, fact sheets, direct mail pieces, etc..
• Visual Aids used in sales presentations
• Sales Scripts
• Demonstration Scripts
• Product White papers