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How SMS and Mobile Applications can re-define Business Solutions PDF Print E-mail
Written by Administrator   
Tuesday, 20 July 2010 08:40

There are limitless ways in which any business can take advantage of SMS and Mobile Applications to bring a new era to the market place. The following are selected applications of SMS and Mobile applications.

Sales, Products and Marketing

  • SALES PROMOTIONS - Businesses involved in trading and retailing can have an SMS service that alerts loyal customers of new products, pre-sales promotions, and selective discounts promotions.
  • 'TEXT & WIN' COMPETITIONS - There are countless ways that a business can put some fun in the way they interact with their customers through SMS competitions. These can range from correctly answering a question to sending a mere comment about some product.
  • QUOTATIONS - SMS Quotations are becoming increasingly popular. Customer's can enquire product prices on their mobile phones and receive instant quotations. Sending out quotations this way is cheaper, more efficient and environmental friendly since there is less usage of paper.
  • ORDERS - SMS Orders, like Quotations, are also very popular the world over.Trusted customers can have their mobile numbers entered into a database. This numbers will then be allowed to place orders through SMS.
  • COUPONS AND VIRTUAL VOUCHERS - SMS can be used to distribute virtual vouchers and coupons to loyal customers. These vouchers are normally codes that a customer can receive by SMS and redeem them in participating shops.
  • MARKETING AND PR CAMPAIGNS - SMS and Mobile Applications are very effective in marketing and PR campaigns. Businesses can maintain a database of their loyal customers and regularly send them SMS updates and interesting trivia about their products.

Customer services and relationship management

  • Greetings
  • Reminders
  • Information Updates
  • Customer Service Complaints Channel
  • Account Status Information
  • Short Surveys and Opinion Polls
  • Roster and Schedules Updates

Business process management and internal administration

  • DEBT COLLECTION - Friendly text messages asking them debtors to call and discuss an issue with their account managers can be more effective than letters of demands and calls.
  • APPOINTMENT NOTIFICATIONS AND REMINDERS - Medical institutions can sends automated text messages to patients' mobile phones, reminding them of their doctor's appointments. The patients can subsequently choose to respond to the reminder by confirming, rescheduling or canceling the appointment. The system can be integrated to the clinical systems of the health care centers, leading to minimum or reduced workload for both administrative and medical staff.
  • SALES FORCE REPORTING - A Business can offer realtime communication between a sales force with their corporate office through SMS. The following information can be exchanged:
    • Updates on weekly/daily individual targets
    • Increasing the credit limit of dealer
    • Ordering placement and delivery tracking.
    • Reminders of periodic performance review deadlines

Transport and logistics

SMS Can provide updates and alerts in transport and logistics. The following alerts and updates can be provided by SMS

  • Goods delivery updates on the go
  • Fleet Management
  • Tracking
  • Access Control
  • Stock Management
  • Availability and supply
Last Updated on Tuesday, 20 July 2010 09:51
 

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